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Privacy Policy

Last updated: 16 July 2025

1. Who we are

This website (kapsuletech.com) is operated by Kapsule Limited. We are co-headquartered in:

  • United Kingdom: 152 – 160 Kemp House, City Road, London, EC1V 2NX, England
  • Rwanda: Norrsken Kigali House, KN 78 St, Kigali, Rwanda

We act as the “data controller” for the personal information described in this policy. Our appointed Data Protection Officer is David Chen who can be contacted at dpo@kapsuletech.com.

2. Information we collect

Information you provide to us

  • Contact form. Name, email address, organisation, message and persona (buyer or partner).
  • Meeting bookings. Details you submit when scheduling a call (via TidyCal).
  • Email interactions. When you click links or open our confirmation emails we record that event for analytics.

Information we collect automatically

  • Usage data. IP address, browser type, pages visited, time spent and referring URLs collected through Google Analytics 4 and Google Tag Manager.
  • Cookie & similar identifiers. GA cookies (`_ga`, `_ga*`, `_gid`), LinkedIn Insight Tag cookies (`li_gc`, `_li_fat_id`, etc.) and Meta Pixel cookie (`_fbp`) if you accept cookies.
  • Log data. Server logs that may include your IP address and the date/time of access.

3. How we use your information

  • Responding to your enquiries and providing the requested downloadable resources.
  • Managing and analysing leads and bookings.
  • Improving our website, services and marketing effectiveness.
  • Preventing fraud, ensuring security and enforcing our legal rights.
  • Complying with legal or regulatory obligations.

4. Legal bases for processing

We rely on the following lawful bases under the UK GDPR / EU GDPR and comparable Rwandan data-protection laws:

  • Consent – for optional cookies and marketing communications.
  • Legitimate interests – to operate and grow our business, provided these interests are not overridden by your rights.
  • Contract – where we need to take steps at your request prior to entering into a contract with you.
  • Legal obligation – where processing is necessary to comply with the law.

5. Sharing your information

We share your data only when necessary:

  • Service providers – AWS (Simple Email Service & S3), Supabase (database), Google (Analytics & Tag Manager), LinkedIn, Meta and TidyCal.
  • Professional advisers – lawyers, accountants and insurers.
  • Authorities – when required by law or to protect rights, property or safety.

6. International transfers

Your data may be transferred to and stored on servers located outside the UK/EU, including in the United States. Where we transfer personal data internationally we rely on Standard Contractual Clauses or other legally recognised safeguards.

7. Data retention

We retain lead and analytics records for up to 36 months from your last interaction, or sooner if you ask us to delete them. Email tracking logs are retained for up to 24 months. We may keep data longer where required to establish or defend legal claims.

8. Your rights

You have the right to access, rectify, erase, restrict or object to our processing, and to data portability. To exercise any of these rights, please email dpo@kapsuletech.com. You also have the right to lodge a complaint with the UK ICO or your local supervisory authority.

9. Cookies

We use cookies and similar technologies as described in our Cookie Policy. You can manage your preferences via the banner displayed on your first visit or by adjusting your browser settings.

10. Changes to this policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with a revised “Last updated” date.

11. Contact us

If you have any questions about this policy or our privacy practices, please contact our Data Protection Officer at dpo@kapsuletech.com.